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Dmitry
Shamis
Co-founder
ohSNAP
As co-founder of OhSNAP!, Dmitry helps B2B tech companies get out of the busy work and create space for their big swings. He's one of the pioneers of self-service brand systems, enabling creatives and non-creatives alike to do their best work. With an engineering mindset, he brings that same systems thinking to brand building, AI adoption, process automation, and tech stack modernization. Before co-founding OhSNAP!, Dmitry led Brand and Creative at companies like HubSpot and SevenRooms. He writes The Brief Creative, a newsletter about how great work gets done, and hosts What's Your Process?, a podcast that digs into the processes of the world’s best marketers. An NYC native, he now lives in Chicago with his wife and three kids, desperately missing real pizza and bagels.
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17 November 2026 11:15 - 11:45
How (good) work gets out the door when AI makes everything faster
Your team can make ten things in the time it used to take to make one. Getting them out the door is another story: off-brand drafts, reviews that drag into round four, and a legal ā€œnoā€ after everyone is already attached to the idea. In this live self audit, OhSNAP! co-founder, Dmitry Shamis, and Blee’s Head of Marketing, Cassandra Morrison, take the room through the questions that show where brand systems and approval processes break down. You'll score your own team and leave knowing where your process breaks first.