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Donald
Polite
CMO
SKYGEN
Don Polite serves as Chief Marketing Officer at SKYGEN, a healthcare SaaS-based company that provides technology and administrative solutions for dental and vision benefits management. He joined the company in 2019 as Vice President of Customer Success and has played a key role in advancing the company's market presence and customer experience. Prior to SKYGEN, Don was Vice President of Brand and Corporate Marketing at Johnson Controls. His career also includes senior marketing leadership roles with Warner Bros. Discovery, NBC Universal, Abbott, and The Walt Disney Company, where he built expertise in brand strategy, customer engagement, and business growth across healthcare, media, entertainment, and technology sectors. An enthusiastic community advocate, Don serves as Board President of the Silver Spring Neighborhood Center, supporting Milwaukee's northwest communities. He also serves on the Board of Directors for Susan G. Komen's Chicago Chapter and Chicago-based Juice Hoops Foundation, which empowers underserved neurodiverse youth through basketball and community engagement. Don is a frequent guest lecturer at universities including Marquette University, Northwestern University, and the University of St.Ā Thomas, speaking on leadership, digital strategy, and organizational transformation.
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18 November 2025 14:30 - 15:15
Panel | Growth in an era of uncertainty: How CMOs compete when markets, regulation, and buyer expectations keep shifting
The old growth levers still exist: expand into new markets, raise prices, launch new products. But the ground underneath them keeps moving. Regulation shifts, buyer expectations change faster than roadmaps can keep up, and markets that looked stable a year ago don't anymore. Senior marketing leaders debate where sustainable growth will actually come from over the next three years. The panel weighs competing paths against the reality of operating in constant flux. Key takeaways: • A comparative view of where growth is realistically achievable over the next three years • How leading CMOs are pressure-testing growth strategies against regulatory and market uncertainty • Trade-offs between new-market expansion, pricing moves, and deepening existing customer relationships