While creative quality drives 47% of campaign sales effectiveness, most companies treat it as decoration rather than strategic driver. Many CMOs are unknowingly losing hundreds of thousands through broken creative processes while missing the AI revolution that’s reshaping competitive advantage. Join Jaimie as she shares her three-step data-driven framework to transform creative from a cost center into a profit driver just in time for 2026 budget planning and competitive positioning. The winning formula: 1. The alignment solution: How she solved OPI’s creative-marketing disconnect during recession, driving 150% growth that led to $1B acquisition - the exact methodology any company can implement 2. The agency elimination model: How she eliminated STARZ’s external dependency while maintaining premium standards and scaling billion-dollar franchises - with operational framework you can replicate 3. The human + AI creative leadership model: How to harness AI as your strategic analytics partner while building human-centered creative leadership - the integration framework I used to generate award-winning creative at scale (without burning out teams) and how early adopters can market this approach as competitive differentiation in 2026

In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Finding growth in the blind spots: Using intent data and real conversations to strengthen outcomes with Adam Pickel, Concentrix - Operationalizing AEO: How CMOs can align teams, tools, and processes with Adrian Fulle, Good Salt Life - How can we best meet our pillars of brand, demand, expand? with Karen Braswell, CMO Alliance - Creative that wins markets: What CMOs can learn from high-performance campaigns with Jamie Labov, Sotherby's