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Jean
Lawrence
VP, Marketing & Communications
Nokia
Jean Lawrence leads the global marketing and communications organization responsible for portfolio marketing, content creation, digital campaigns, field marketing, partner marketing, product launches, analyst relations, press, and executive communication for Nokia Cloud & Network Services. She helps communications service providers and enterprises realize the benefits of 5G, cloud and the digital economy by securing and automating operations and networks, gaining business insights and efficiencies through AI, and monetizing new business models. In her 25 years of tech industry experience, Jean has held marketing, strategy, communication and product development leadership positions at Oracle, Computer Sciences Corporation, Motorola, and T-Mobile. She holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Arts from the University of Notre Dame.
13 November 2024 11:15 - 12:00
Panel | Embracing the future: How CMOs can drive AI integration with confidence
In this panel discussion, we will explore strategies for CMOs to build team confidence and enthusiasm around adopting artificial intelligence. We will delve into the unique challenges and opportunities AI presents in marketing, and how CMOs can effectively lead their teams through this transformative period. Key takeaways: - Understand the role of AI in modern marketing and its potential impact. - Learn practical techniques for fostering a positive mindset towards AI adoption within marketing teams. - Discover case studies of successful AI integration in marketing campaigns. - Identify key skills and training necessary for marketing teams to thrive with AI. - Develop a roadmap for a seamless and enthusiastic AI adoption process in your organization.
13 November 2024 15:45 - 16:15
B2C and B2B marketing convergence: Disrupting traditional approaches to audience engagement
We come together at the CMO Summit as marketing leaders from diverse businesses and industries: healthcare, financial services, tech, consumer packaged goods and more. Not so long ago, our marketing tactics were heavily determined by whether we were addressing consumer or business buyers. But today, savvy marketers are integrating the best of both worlds and finding ways to leverage B2B and B2C tactics in an appealing and optimized mix. This keynote, coming from a B2B CMO, will explore what each side can learn from the other with specific examples of how blending campaigns can help marketing stand out and drive business outcomes.