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Jean
Lawrence
CMO, Nokia Cloud & Network Services
Nokia
Jean Lawrence leads the global marketing and communications organization responsible for portfolio marketing, content creation, digital campaigns, field marketing, partner marketing, product launches, analyst relations, press, and executive communication for Nokia Cloud & Network Services. She helps communications service providers and enterprises realize the benefits of 5G, cloud and the digital economy by securing and automating operations and networks, gaining business insights and efficiencies through AI, and monetizing new business models. In her 25 years of tech industry experience, Jean has held marketing, strategy, communication and product development leadership positions at Oracle, Computer Sciences Corporation, Motorola, and T-Mobile. She holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Arts from the University of Notre Dame.
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18 November 2025 09:15 - 09:45
Think like a strategist: The best CMOs don’t wait for growth, they build it
According to Gartner, only 14% of CMOs play a direct role in enterprise growth strategy, exposing a major gap between marketing leadership and real commercial influence. This session will show how leading CMOs close that gap by adopting a strategic mindset—shifting from reactive marketing to actively shaping and driving growth. Join Jean as she explores practical approaches for identifying new growth opportunities and how to build the influence and partnerships necessary to lead revenue initiatives across the business. Key takeaways: - How to shift from tactical marketing to strategic growth leadership - Methods for identifying and prioritizing high-impact growth opportunities - Concrete ways to build influence beyond marketing and into enterprise strategy - Strategies to forge cross-functional partnerships that accelerate revenue - Metrics and KPIs that prove marketing’s role in driving business growth