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Jean
Lawrence
CMO, Nokia Cloud & Network Services
Nokia
Jean Lawrence leads the global marketing and communications organization responsible for portfolio marketing, content creation, digital campaigns, field marketing, partner marketing, product launches, analyst relations, press, and executive communication for Nokia Cloud & Network Services. She helps communications service providers and enterprises realize the benefits of 5G, cloud and the digital economy by securing and automating operations and networks, gaining business insights and efficiencies through AI, and monetizing new business models. In her 25 years of tech industry experience, Jean has held marketing, strategy, communication and product development leadership positions at Oracle, Computer Sciences Corporation, Motorola, and T-Mobile. She holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Arts from the University of Notre Dame.
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17 November 2026 09:45 - 10:15
Exec Case Study: From AI experiments to measurable ROI
Most marketing orgs have run AI pilots. Few can point to measurable commercial impact. The gap between "we tried a chatbot" and "AI reduced CAC" is where most CMOs currently sit, and it's increasingly hard to justify continued investment without proof it's paying off. Join our CMO walkthrough of their organization's real journey, from scattered AI experiments to a scaled program with measurable business results. Expect candor about what failed along the way, including the resourcing decisions and metrics that separated the initiatives that stuck from the ones that quietly died. Key takeaways: ā€¢Ā A practical model for graduating AI initiatives from pilot to scaled deployment ā€¢Ā What "success" actually looked like in measurement terms ā€¢Ā Common failure patterns to avoid when moving AI from experimentation to production