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Jenny
Lopez Riley
CMO
TYLin
Jenny is a dynamic and forward-thinking marketing leader with over 20 years of experience driving integrated marketing, communications, brand transformation, and business growth for global and national organizations. Known for delivering measurable results through strategic vision, creative problem-solving, and collaborative executive partnerships. Expert in managing multi-million-dollar budgets and leading high-performing, diverse teams to exceed goals. Passionate about leveraging AI and data-driven insights to guide smarter decisions and maximize impact. Celebrated for a people-first leadership style that inspires teams, fosters innovation, and delivers lasting business success.
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18 November 2025 14:00 - 14:30
The new marketing machine: Driving strategy and speed through team transformation
By 2030, nearly 60% of workers worldwide will need reskilling to keep pace with rapidly shifting skill demands. And, spoiler alert - marketing isn’t immune. It’s being rebuilt in real time, and CMOs must rethink everything to stay ahead. The rules have changed. Consumer expectations are higher. Budgets are tighter. Technology is moving faster than most organizations can keep up. In this new world order, the leaders who win will be the ones who rethink everything: how teams are structured, how work gets done, and how strategy turns into measurable impact, fast. Key discussion points: - Why the org chart you have today won’t win tomorrow and how to rethink marketing teams. - How modern leaders inspire, adapt, and deliver results in a rapidly changing landscape. - Using AI, data, and automation to accelerate decisions and turn insight into impact. - Unlocking the hidden power of lean teams and focused technology to do more with less. - Turning uncertainty and disruption into a competitive advantage.