Jill Hankee is Director, B2B Marketing for BMO Capital Markets, where she leads integrated marketing strategies that connect the firm’s expertise with global corporate, institutional, and investor audiences. With more than 20 years of experience in marketing, events, and client engagement, Jill partners with business leaders to strengthen client relationships, elevate thought leadership, and support business growth. Her expertise spans digital marketing, conferences and events, sponsorships, content strategy, and marketing analytics. A recognized leader in event and conference marketing, Jill is focused on ensuring every client interaction delivers measurable value. She has advanced marketing measurement frameworks that connect engagement data to business outcomes, helping teams assess conferences and events through metrics such as client quality and revenue influence to guide decisions and better understand ROI. Throughout her career, Jill has brought greater transparency and accountability to marketing investments. She believes the most effective events go beyond memorable experiences to generate insights, deepen client relationships, and demonstrate tangible business impact.