Jocelyn Johnson is a seasoned marketing executive with over 25 years of experience in both private and nonprofit sectors. Jocelyn joined American Bar Association (ABA) in August 2024 as Chief Marketing Officer (CMO), oversees the marketing strategy, brand and design creative, paid digital/social distribution, and major campaign execution. Jocelyn was recently named the Chicago CMO Alliance ORBIE Award winner for Corporate CMO of the Year and serves as Chair of the Chicago CMO Alliance Board. Previously, Jocelyn served as the CMO at Girl Scouts USA (GSUSA) for 3 years playing a crucial role in telling a clear narrative to internal and external stakeholders to grow membership, revenue, over $85 million in fundraising, and engagement. She initiated the Phenom by Girl Scouts branding and implementation of the first profitable triennial convention.