When your next buyer asks an AI agent which vendors to consider, will your brand appear - and will it be described accurately? The new buyer journey begins with prompts, not paid media. If genAI can’t find you, neither can your buyers. Welcome to the new era of B2B marketing, in which CMOs must treat LLMs (such as ChatGPT and Gemini) like strategic channels. This session arms marketing leaders with a framework for Influence Orchestration - to coordinate analysts, advocates, customers, and AI to ensure consistent, credible brand presence across all channels that shape perception. You'll learn how credibility is essential for discoverability, and which sources the LLMs trust most. Key takeaways: - Why AI systems are now part of your audience - What genAI trusts (and ignores) - The 20% of influence levers that drive 80% of brand visibility - How CMOs can reclaim control of their brand narrative — across analysts, communities, and algorithms