5.6% of U.S. desktop search now runs through AI tools like ChatGPT. Sounds insignificant? Think again, that’s double what it was in June 2024 (Wall Street Journal). And if that trend holds (and you know it will), AI won’t just influence who buyers trust, it will decide it. Join our expert marketing leaders in this panel as they unpack how AI is becoming the new gatekeeper in the buying journey, rewriting the rules of marketing, discovery, and decision-making in real time. This session will reveal how marketers can reclaim influence in an ecosystem where AI is shaping what buyers see, believe, and act on. Key takeaways: - How to design marketing strategies that effectively engage both human buyers and AI decision-makers - The critical role of structured, machine-readable data and trust signals to ensure AI prioritizes your brand - Understanding how AI is reshaping product discovery and transforming buyer behavior across generations - Leveraging hyper-personalization at scale to deliver relevant, real-time experiences that resonate - Why core marketing fundamentals remain essential but must be adapted for the AI-driven landscape - Practical steps to build brand influence and visibility in a world where AI controls buyer access and trust