Join us for engaging roundtable sessions, where marketing leaders gather to delve into pivotal industry topics through interactive discussions. These sessions offer a unique opportunity to exchange insights, strategies, and best practices in a collaborative setting, fostering peer-to-peer learning and problem-solving. Topics include: - From Data to delight: Using AI to personalize and strengthen customer relationships with Marco Carrucciu, TradeStation - Building credibility: Elevating marketing's influence within the leadership team with Julia Goebel, Komodo Health - Activating ABX across GTM functions with Kimberly Kaminski, Lakeside Software - Building a resilient marketing strategy: Preparing for economic ups and down with Adrian Fulle, Good Salt Life

Join our expert panelists as they discuss strategies and methodologies to effectively demonstrate the impact of marketing initiatives on the bottom line. From leveraging data analytics and attribution modeling to showcasing tangible outcomes through case studies, attendees will gain insights on how to quantify and communicate the value of marketing in driving business growth and profitability and its impact on revenue, brand equity, and tangible sales opportunities. Key takeaways: - Understanding the synergy between marketing and sales in driving business growth. - Techniques for leveraging data analytics and attribution modeling to measure marketing impact. - Case studies illustrating tangible outcomes and ROI from effective marketing strategies. - Strategies to quantify and communicate the value of marketing initiatives to stakeholders. - Insights into enhancing revenue, brand equity, and creating tangible sales opportunities through strategic marketing efforts.