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Karen
Braswell
Customer Advisory Board Member & Chairperson
CMO Alliance
Karen Braswell is a global marketing and communications executive recognized for shaping brand, business, and culture at scale across Fortune 500 and private equity–backed organizations. As Chairperson of CMO Alliance's CMO Summit Chicago 2025, she brings significant expertise in global marketing and enterprise leadership roles, spanning technology in healthcare and medical device manufacturing, sustainability, and hospitality, Danaher, Hilco Global, and US Foods, where she guided global marketing communication strategy uniting performance with purpose. A trusted advisor to boards and senior leaders, Karen actively serves on the Customer Advisory Board of the CMO Alliance. Through her consultancy, Karen advises organizations, positioning marketing as a revenue engine to accelerate growth through AI-enabled marketing integration, brand communications, storytelling strategy, and executive leadership visibility. Known for her distinctive voice on human-centered transformation, Karen represents the next level of marketing leadership, where innovation, integrity, and intelligence converge.
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18 November 2025 09:00 - 09:15
Chairperson opening remarks
Welcome to CMO Summit Chicago 2025. We will start with an overview of the day's agenda, followed by a brief icebreaker session designed to help you connect with peers and share your goals and challenges.
18 November 2025 16:45 - 17:00
Chairperson closing remarks
A chance to reflect on the day's learnings before the event wraps up.
18 November 2025 11:15 - 12:00
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Finding growth in the blind spots: Using intent data and real conversations to strengthen outcomes with Adam Pickel, Concentrix - Operationalizing AEO: How CMOs can align teams, tools, and processes with Adrian Fulle, Good Salt Life - How can we best meet our pillars of brand, demand, expand? with Karen Braswell, CMO Alliance - Creative that wins markets: What CMOs can learn from high-performance campaigns with Jamie Labov, Sotherby's