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Kathryn
Janicek
Member
International Women's Forum
Kathryn Janicek is a three-time Emmy-winning media vet who advises Fortune 500 C-suite leaders so they can communicate with more impact when speaking with the media, on stages, to boards, in earnings calls, with their teams, and to any audience. Kathryn’s 25+ years of experience running live news TV shows, as a media executive, and as a spokesperson means she brings expert perspective and guidance on shaping messaging and delivering with impact. Kathryn's firm, Janicek Performance Group, is comprised of coaches who focus on delivery, body language, messaging, thought leader development/branding, mindset, and wellness -- bringing a holistic approach for thought leaders worldwide, including leaders from UPS, Mattel, McDonald’s, Oracle, Hard Rock International, AbbVie, the Dept of Homeland Security, Harvard, Yale, and the American Dental Association.
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18 November 2025 16:15 - 17:00
Panel | Beyond the CMO: Exploring new horizons in leadership
You've made it as a marketing leader, but what's next, and how do you get there? In this session, former industry-leading CMOs will discuss how they transitioned from this role to their current positions in the C-suite. Attendees will gain valuable insights into the skills and strategies necessary for successful career evolution beyond the role of CMO. Key takeaways: - Understand the importance of aligning marketing KPIs with overall business KPIs to drive organizational success. - Learn how a focus on revenue growth can shape the transition from CMO to roles like CEO, CRO, and CPO. - Discover the critical leadership and strategic skills that facilitate career advancement in the C-suite. - Gain insights into the challenges and opportunities faced by former CMOs in new executive roles. - Explore the evolving landscape of marketing leadership and its impact on career trajectories. - Learn practical strategies for preserving and enhancing the value of the marketing department while contributing to broader business goals. - Hear firsthand experiences and advice on navigating the complexities of higher-level executive responsibilities.