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Kevin
Keith
CMO
Edible Brands®
Kevin Keith is the CMO of Edible Brands®, leading the transformation and growth of the globally recognized Edible® brand. Since joining in early 2023, he has focused on modernizing the brand—known for its fresh fruit arrangements, baked goods, flowers, and chocolates, while guiding a top-tier in-house marketing team to meet the evolving tastes of today’s gifters. Kevin began his career in global advertising firms in New York City, gaining a reputation for uniting business strategy, brand purpose, and creativity. He has helped reinvent iconic brands like Citibank, Mercedes-Benz, UPS, The Coca-Cola Company, and Orangetheory Fitness. His work has earned numerous accolades, including the 2020 Drum Dadi Award for Most Effective Use of Data, a 2019 Forbes CMO Next recognition, and more. Based in Roswell, Atlanta, Kevin enjoys life with his wife Abbie and their six children, often spending time at concerts, traveling, or exploring new restaurants.
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18 November 2025 09:00 - 09:15
Chairperson opening remarks
Welcome to CMO Summit Chicago 2025. We will start with an overview of the day's agenda, followed by a brief icebreaker session designed to help you connect with peers and share your goals and challenges.
18 November 2025 11:15 - 12:00
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Who owns creativity now? Brand building in the age of algorithms and user voices with Kevin Keith, Edible Brands® - Test, learn, scale: Building a culture of experimentation that fuels sustainable growth with Jack Chen, Builder.ai - Lean, mean, performance machine: Restructuring for ROI across sales and marketing with Kevin O’Brien, Concentrix - The generalist vs specialist debate: What it means for evolving marketing leadership - Planning for volatility: Crafting strategies that survive and thrive in economic storms