Kevin O’Brien is a performance marketing expert with deep expertise in data management, martech, and highly personalized, data-driven campaign execution. As Vice President of Performance Marketing at Concentrix, he specializes in building strategies that drive sustainable growth across B2B2B, B2B2C, and B2B segments. Kevin brings a strong command of the Salesforce ecosystem, which he leverages to develop and package high-value marketing use cases on AppExchange. His work enables businesses to unlock the full potential of their marketing operations through scalable, measurable solutions.