In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Who owns creativity now? Brand building in the age of algorithms and user voices with Kevin Keith, Edible Brands® - Test, learn, scale: Building a culture of experimentation that fuels sustainable growth with Jack Chen, Builder.ai - Lean, mean, performance machine: Restructuring for ROI across sales and marketing with Kevin O’Brien, Concentrix - The generalist vs specialist debate: What it means for evolving marketing leadership - Planning for volatility: Crafting strategies that survive and thrive in economic storms