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Leslie
Alore
SVP, Marketing
Flexera
As the SVP of Marketing, Leslie Alore leads Flexera’s global marketing team and strategy. Her passion for people and technology - combined with more than 15 years of marketing leadership in the tech space - has established her as a successful, results-driven executive who enables teams to do their best work. Prior to joining Flexera, Leslie served as the Global SVP of Lifecycle Marketing at Ivanti. Before that, she held various marketing, operations and GTM strategy roles at Iron Mountain. Leslie is an active speaker and mentor in the GTM community and has been recognized among “Top Women in Marketing” by Ragan Communications and “Women of the Channel” by CRN. Leslie holds a BBA in Management, and an MBA with a concentration in Strategic Leadership from Walsh College of Accountancy and Business Administration.
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18 November 2025 14:00 - 14:45
Panel | The new marketing frontier: Navigating AI as the gatekeeper of buyer decisions
5.6% of U.S. desktop search now runs through AI tools like ChatGPT. Sounds insignificant? Think again, that’s double what it was in June 2024 (Wall Street Journal). And if that trend holds (and you know it will), AI won’t just influence who buyers trust, it will decide it. Join our expert marketing leaders in this panel as they unpack how AI is becoming the new gatekeeper in the buying journey, rewriting the rules of marketing, discovery, and decision-making in real time. This session will reveal how marketers can reclaim influence in an ecosystem where AI is shaping what buyers see, believe, and act on. Key takeaways: - How to design marketing strategies that effectively engage both human buyers and AI decision-makers - The critical role of structured, machine-readable data and trust signals to ensure AI prioritizes your brand - Understanding how AI is reshaping product discovery and transforming buyer behavior across generations - Leveraging hyper-personalization at scale to deliver relevant, real-time experiences that resonate - Why core marketing fundamentals remain essential but must be adapted for the AI-driven landscape - Practical steps to build brand influence and visibility in a world where AI controls buyer access and trust