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Marco
Carrucciu
VP, Marketing
TradeStation
Marco Carrucciu is a seasoned marketing executive with over 20 years of experience and a proven track record of leading successful marketing strategies in both domestic and international markets. Currently serving as VP, of Marketing at TradeStation, a leading provider of trading technology and online brokerage services. Marco's leadership has been instrumental in conceptualizing and executing a strategy that integrates marketing automation, data monetization strategies, and AI. By deploying these technologies, TradeStation optimized marketing efforts and built a robust foundation for sustained growth. As a firm believer in the power of AI, Marco champions its integration into marketing endeavors, unlocking new dimensions of efficiency and effectiveness, positioning TradeStation as an industry leader. Prior to joining TradeStation, Marco held the position of President and CMO at BKey Consulting, a boutique consulting firm partnering with private equity funds. At BKey Consulting he worked closely with top brands to execute digital transformation strategies. During his tenure, he played a key role in implementing successful growth plans, business modeling, product innovation, and profitability optimization for clients such as Ferrari, Luxottica, Maserati, LVMH, and more. Prior to that Marco also held leadership positions in Ferrari, Maserati, Granitifiandre Group, and Dulevo International.
13 November 2024 14:00 - 14:45
Roundtable discussions | CMO exchange: Sharing strategies for marketing excellence
Join us for engaging roundtable sessions, where marketing leaders gather to delve into pivotal industry topics through interactive discussions. These sessions offer a unique opportunity to exchange insights, strategies, and best practices in a collaborative setting, fostering peer-to-peer learning and problem-solving. Topics include: - From Data to delight: Using AI to personalize and strengthen customer relationships with Marco Carrucciu, TradeStation - Building credibility: Elevating marketing's influence within the leadership team with Julia Goebel, Komodo Health - Activating ABX across GTM functions with Kimberly Kaminski, Lakeside Software - Building a resilient marketing strategy: Preparing for economic ups and down with Adrian Fulle, Good Salt Life
13 November 2024 09:45 - 10:30
Panel | Unlocking growth: The power of marketing as sales' strategic partner
Join our expert panelists as they discuss strategies and methodologies to effectively demonstrate the impact of marketing initiatives on the bottom line. From leveraging data analytics and attribution modeling to showcasing tangible outcomes through case studies, attendees will gain insights on how to quantify and communicate the value of marketing in driving business growth and profitability and its impact on revenue, brand equity, and tangible sales opportunities. Key takeaways: - Understanding the synergy between marketing and sales in driving business growth. - Techniques for leveraging data analytics and attribution modeling to measure marketing impact. - Case studies illustrating tangible outcomes and ROI from effective marketing strategies. - Strategies to quantify and communicate the value of marketing initiatives to stakeholders. - Insights into enhancing revenue, brand equity, and creating tangible sales opportunities through strategic marketing efforts.