Pete Allcock is an experienced commercial sales leader and consultant specialising in enterprise B2B SaaS, MarTech, and AdTech, with a track record of driving sustainable revenue growth through data-led go-to-market strategies. Pete is currently expanding an exciting US Y-combinator backed series A business into the EMEA market, working with Marketing, Compliance and Legal teams to improve the marketing & compliance process, saving time and money whilst improving auditing, monitoring and workflow structures. Across his career, Pete has personally closed over £5m+ in contracted revenue and partnered with global brands including Decathlon, Sephora, Vodafone, Volvo, Sainsbury’s Bank, Western Union, and JLR.