SpeakersAgendaWhy attendPartners
Locations ā–¼

Request to partner

Request your invite

Request to partner

Request your invite

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Terri Leigh
Rhody, MBA
VP, Marketing
Fit For Work
Having lost her dad to glioblastoma in her mid-twenties, Terri Leigh Rhody has been drawn to work for organizations that have a meaningful impact upon the healthcare continuum ā€“ from prevention to treatment. Throughout her 25+ years in marketing leadership roles, she and her teams have focused on delivering value through a customer-centric, data-driven approach. Prior to joining Fit For Work, Terri Leigh has led marketing at start-ups (Sware, Moxe), hypergrowth companies (Epic, Forte Research), and long-established stalwarts (GE Healthcare, Covance/Labcorp). She received her Bachelor of Arts with a major in communications and minor in marketing from the University of Wisconsin-Milwaukee, and her Master of Business Administration from the University of Wisconsin-Madison.
13 November 2024 14:00 - 14:45
Roundtable discussions | CMO exchange: Sharing strategies for marketing excellence
Join us for engaging roundtable sessions, where marketing leaders gather to delve into pivotal industry topics through interactive discussions. These sessions offer a unique opportunity to exchange insights, strategies, and best practices in a collaborative setting, fostering peer-to-peer learning and problem-solving. Topics include: - From Data to delight: Using AI to personalize and strengthen customer relationships with Marco Carrucciu, TradeStation - Building credibility: Elevating marketing's influence within the leadership team with Julia Goebel, Komodo Health - Activating ABX across GTM functions with Kimberly Kaminski, Lakeside Software - Building a resilient marketing strategy: Preparing for economic ups and down with Adrian Fulle, Good Salt Life
13 November 2024 11:15 - 12:00
Panel | Embracing the future: How CMOs can drive AI integration with confidence
In this panel discussion, we will explore strategies for CMOs to build team confidence and enthusiasm around adopting artificial intelligence. We will delve into the unique challenges and opportunities AI presents in marketing, and how CMOs can effectively lead their teams through this transformative period. Key takeaways: - Understand the role of AI in modern marketing and its potential impact. - Learn practical techniques for fostering a positive mindset towards AI adoption within marketing teams. - Discover case studies of successful AI integration in marketing campaigns. - Identify key skills and training necessary for marketing teams to thrive with AI. - Develop a roadmap for a seamless and enthusiastic AI adoption process in your organization.