Marketing is entering a new production era where AI is not just a tool but a strategic partner across the entire workflow. CMOs who adopt AI now will reduce costs, accelerate time-to-market, and unlock new creative formats and personalised brand experiences at a global scale. In this session, Amit Jain, CEO of Luma AI, explains how AI is already reshaping creative operations and what CMOs must do now to lead this shift rather than respond to it. Key takeaways: - AI is not replacing creativity. It is removing creative constraints. - The shift from linear campaign workflows to rapid iterative “Production 2.0” models. - AI tools for video, storyboarding, testing, and personalisation are already in-market and being used by leading brands. - The promise of AI is true personalisation. Creative content can adapt to individual preferences, locations, behaviours, and event moments in time. - World Models are the next generation of AI. What does this mean for CMOs?