Name: Angeley Mullins | Chief Marketing Officer Summit | London
Start: 2026-12-01T00:00:00.000Z
End: 2026-12-01T00:00:00.000Z
Location: InterContinental London - The O2

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Angeley

Mullins

Chief Growth Officer

Ninox

Angeley is the Chief Growth Officer at Ninox and the Founder & CEO of Aetheris Ventures, working with forward-thinking Founders & CEOs to build & scale their AI Marketing & GTM engines. Angeley is a seasoned Marketing & Commercial Executive ( CMO / CCO / CGO) with leadership roles across the US, EMEA, UK, & APAC having scaled 4X scale-ups ( 1 of them a unicorn) and 3 Big Tech companies including: Amazon, Intuit, & GoDaddy. She has been recognised by Crunchbase as one of the most influential women in sales, highlighting her ability to use an inbound demand generation engine to scale digital revenue growth. Angeley has a passion for brand awareness to drive revenue in B2B SaaS and has been featured in Forbes, VentureBeat, The Drum, and other leading media and publications. She is also a sought-after keynote speaker and podcaster with communities including: Hubspot, SaaStock, SaaSiest, Innovation Week, Turing Fest, SheCanCode, CMO Alliance, Cognism, and many others. She has a special interest in advancing the conversation around women in leadership and diversity at the executive level.

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01 December 2026 15:45 - 16:30

Panel | Demand in the age of AI search: Discovery, content and measurement upended

Buyers are increasingly researching through AI assistants rather than search engines, and that shift is upending how brands get discovered and how content earns attention. This panel unpacks what actually changes when the buyer's first stop is an AI assistant instead of Google. Panellists also tackle the harder question underneath it: with organic traffic falling in many categories, where does pipeline come from now, and how do you measure demand that no longer shows up in traditional analytics? Key takeaways: - What changes in discoverability when buyers ask an AI assistant instead of searching - Why organic traffic is falling, and where pipeline is coming from instead - How to measure demand that you can no longer see in the analytics