Name: Cassius Taylor-Smith | Chief Marketing Officer Summit | London
Start: 2025-12-02T00:00:00.000Z
End: 2025-12-02T00:00:00.000Z
Location: Intercontinental - The O2

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Cassius

Taylor-Smith

SVP, Marketing

KONE

Cassius is SVP Marketing for KONE, a world leader in urban mobility and people flow solutions, leading business impact through marketing with a global team and platform. With over 25 years’ experience in B2B marketing and communications and a specialism in the built environment, he brings together corporate strategy, brand, insights, customer experience, content, channels, martech and GenAI and to drive sustainable growth with customers for products and services in complex enterprises. Since joining KONE in June 2025 he is re-energising the marketing function and business partnership in line with the company’s Rise to Lead strategy. Previously CMO for EMEA at Colliers, he was responsible for marketing strategy and teams across 42 countries for a world class real estate services and investment management firm, after serving as Executive Director of Marketing and Communications for their Asia region. He has led team and technology transformations to deliver accelerated marketing performance and enterprise success in partnership with multiple business divisions in a collaborative model, focused on commercial outcomes.

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02 December 2025 13:30 - 14:15

Panel | The cost of standing still: Change isn’t a choice, it’s your competitive edge

A recent Gartner report reveals a stark reality: only 34% of organizational changes succeed, proving that standing still isn’t a safe bet, it’s a fast track to falling behind. This session will explore how CMOs can embrace change with intention, aligning their teams, strategies, and resources to drive measurable impact. You’ll hear from marketing leaders who have successfully navigated transformation by adapting their functions to the business, leveraging resources strategically, and driving change rather than reacting to it. Key takeaways: - How to adapt your marketing function to meet your business needs, not an “ideal state” model - Ways to assess your team’s skills and tech capabilities to maximize outcomes on a limited budget - Strategies to lead and drive transformation instead of being driven by external change - Practical steps to make change stick and deliver tangible, measurable results