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Cassius
Taylor-Smith
CMO, EMEA
Colliers
Cassius Taylor-Smith is the Chief Marketing Officer | EMEA at Colliers, where he leads marketing strategy and teams across 42 national markets in the region. With over 20 years of experience in corporate communications and B2B content marketing, Cassius drives digital, research, events, PR, and key client engagement strategies for Colliers. Previously, Cassius was Executive Director & Head of Marketing & Communications for Colliers in Asia. He is a seasoned speaker at industry events, including the Global Virtual MarTech Summit and B2B Marketers Forum APAC, and has chaired the CMO Asia Summit. Cassius specializes in content-led marketing, social selling, corporate brand strategy, and public relations. He has also contributed to pro bono causes and public arts initiatives, co-founding the Hong Kong-based Very Hong Kong foundation and serving as Curatorial Director for Sir Antony Gormley's Event Horizon project.
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04 December 2024 11:45 - 12:30
Panel | Maximizing CMO impact with AI: Ethical data, creative content, and scalable solutions
In an era where artificial intelligence is transforming the marketing landscape, understanding its effective implementation is crucial for marketing leaders. Join our expert panelists as they discuss practical strategies for leveraging AI to enhance content creation and scale marketing efforts. Key takeaways: - Understanding the importance of ethical data sourcing and its foundational role in successful AI implementation. - Gain insights into collaborative AI strategies that enhance cross-functional marketing initiatives. - Learn how AI can facilitate agile marketing practices and quicker response times to market changes. - Insights into experience orchestration for optimizing the delivery of personalized content at scale.