Today's marketers are tasked with driving efficiency and doing more with less. As the glue that connects your company's sales, product, and CS teams, you're consistently under pressure to support their objectives while also building assets and executing campaigns that deliver measurable value. But how do you know if it's all working? In this session, Clozd's head of marketing, Dani Talbot, explores the power of win-loss feedback and how truly having a pulse on your customers' needs helps you refine your messaging, build pipeline, and elevate your brand so it stands out in a crowd.