You’ve invested in marketing technology to create the ultimate customer journey, but without the right enablement and data foundation, that Ferrari never leaves the garage. In this keynote, Dan McGaw reveals why even world-class CMOs struggle to turn potential into performance. You’ll learn how to build a single view of the customer, detangle your tools, and empower your team to deliver the personalized journeys today’s customers expect, and exceed tomorrow’s growth demands. Key takeaways: - Connect customer data to prove ROI: Integrate your stack to see every touchpoint of the customer journey so you can finally measure what’s driving results. - Personalize at scale: Get clean, connected customer data to send the right message to the right person, every time, and drive measurable growth. - Train teams, keep talent: Build confidence and capability inside your team with the right training, so they stay longer and perform better. - Choose tools that amplify results: Choose better, smarter tools that integrate cleanly, improve attribution, and deliver real returns on your marketing spend.