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Dr Leeya
Hendricks
Managing Director, Global CMO Advisory
Hark Consultants
Dr Leeya Hendricks is a globally recognised marketing and growth leader, board advisor, and academic with a track record spanning CMO roles & and senior marketing leadership positions at Prytek, Rimm, Accenture, Gartner, IBM, and Oracle. A Chartered Marketer, Fellow, and Non-Executive Board Director of the Chartered Institute of Marketing, she holds a PhD in B2B platform ecosystems and value co-creation, with published research in leading journals and lectures at multiple universities. As Managing Director of Hark Consultants and Executive Marketing Consultant, Leeya advises on strategic programmes that drive business growth and scale through innovative marketing and communications strategy, digital and technology integration, and ecosystem development.
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01 December 2026 10:15 - 11:00
Panel | AI and the future of marketing capability: Advantage, data foundations and governance
AI and advanced data capabilities are changing how marketing organisations operate, from decision-making and automation through to personalisation at scale. This panel brings together senior marketing leaders to debate where that shift is real today, and where it is still mostly promise. The discussion also turns to the less glamorous groundwork: the data foundations that need to be in place before AI adds genuine value, and how panellists are approaching governance, risk and ethics as adoption accelerates across their organisations. Key takeaways: - Where AI is creating real competitive advantage in marketing today, versus hype - The data foundations required for intelligent marketing to actually work - How organisations are managing governance, risk and ethics as AI adoption accelerates