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Dr Leeya
Hendricks
Managing Director, Global CMO Advisory
Hark Consultants
Dr Leeya Hendricks is a globally recognised marketing and growth leader, board advisor, and academic with a track record spanning CMO roles & and senior marketing leadership positions at Prytek, Rimm, Accenture, Gartner, IBM, and Oracle. A Chartered Marketer, Fellow, and Non-Executive Board Director of the Chartered Institute of Marketing, she holds a PhD in B2B platform ecosystems and value co-creation, with published research in leading journals and lectures at multiple universities. As Managing Director of Hark Consultants and Executive Marketing Consultant, Leeya advises on strategic programmes that drive business growth and scale through innovative marketing and communications strategy, digital and technology integration, and ecosystem development. Leeya is the author of The Platform Playbook: The Marketer’s Guide to Designing, Scaling, and Leading Platform Growth (launching 7 January 2026). Drawing on her academic and practical experience across enterprise and scale-up contexts, the book offers a strategic roadmap for building platform-centric businesses that co-create value, foster collaboration, and scale with intent. Beyond her professional career, Leeya is a certified Barre Instructor and founder of My Barre Vibes, a digital-first wellbeing platform that helps individuals build physical strength and mental resilience through mindful movement. Guided by her mantra “stay ever curious,” she continues to seek knowledge, growth, and balance in everything she does.
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02 December 2025 14:00 - 14:45
Panel | The cost of standing still: Change isn’t a choice, it’s your competitive edge
A recent Gartner report reveals a stark reality: only 34% of organisational changes succeed, proving that standing still isn’t a safe bet, it’s a fast track to falling behind. This session will explore how CMOs can embrace change with intention, aligning their teams, strategies, and resources to drive measurable impact. You’ll hear from marketing leaders who have successfully navigated transformation by adapting their functions to the business, leveraging resources strategically, and driving change rather than reacting to it. Key takeaways: - How to adapt your marketing function to meet your business needs, not an “ideal state” model - Ways to assess your team’s skills and tech capabilities to maximise outcomes on a limited budget - Strategies to lead and drive transformation instead of being driven by external change - Practical steps to make change stick and deliver tangible, measurable results
02 December 2025 11:15 - 12:00
Roundtable discussions | Inside the CMO role: Confidence, adaptability, foresight
In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics include: - How to re-imagine the funnel in an omnichannel strategies era with Alberto Gerin, modefinance - Demonstrating marketing ROI: Linking initiatives directly to revenue with Haya Barlas, JustGiving - Evolving to ecosystem-led growth and value creation with Dr Leeya Hendricks, Hark Consultants - Aligning marketing KPIs with revenue targets in real time - Integrating sales and marketing teams for measurable impact