Request to partner

Request your invite

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Francesco
Federico
Global CMO
S&P Global
Francesco Federico is CMO at S&P Global, where he leads global marketing strategy across five divisions of the 165-year-old heritage brand. With a career that defies conventional paths, Francesco combines the analytical precision of his legal training with entrepreneurial vision and corporate leadership experience to drive marketing innovation in complex financial markets. Francesco's journey began with founding a digital marketing agency in Milan before holding transformative leadership roles at global organizations including Vodafone, Acer, and JLL. At each stop, he pioneered initiatives at the convergence of marketing, technology, and business growth, from launching Vodafone's first self-care mobile application to implementing real-time dynamic pricing algorithms that doubled conversion rates. At S&P Global, Francesco is pioneering a vision where human talent and agentic AI systems operate as unified marketing teams. This emerging approach aims to amplify strategic capabilities and creative intelligence while delivering enhanced efficiency and market relevance across financial and energy sectors Francesco holds a Juris Doctor degree from Università Cattolica del Sacro Cuore in Milan and is a Fellow of the Chartered Institute of Marketing (FCIM).
Button
02 December 2025 10:15 - 10:45
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
With 78% of CEOs banking on CMOs to drive growth (McKinsey), the pressure is on to turn full-funnel marketing into a clear, defensible budget allocation for both brand and margin. This panel will explore how senior marketing leaders are unifying brand-building and demand generation strategies to drive measurable business outcomes today while building the foundations for long-term growth. Expect a deep dive into advanced brand-to-demand orchestration, from building maturity in brand-to-demand experiences and organisational alignment to tech integration, data-driven measurement frameworks, and leveraging partnerships and GenAI for scalable, future-ready marketing strategies. Key takeaways: - How to unify brand and demand strategies into one orchestrated growth model - Proven ways to connect brand equity directly to revenue impact - How to harness data and GenAI to scale personalisation and efficiency - Strategies for future-proofing your marketing to stay agile in shifting markets