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Francesco
Federico
Global CMO
S&P Global
Francesco is a visionary intrapreneur with over 15 years of experience in steering product development and commercialization across a spectrum of industries. His role as a transformational leader has catalyzed business acceleration for Fortune 200 brands across the globe. Francesco's early work in AI laid the foundation for his innovative career. As the Global Chief Marketing Officer at S&P Global Ratings, he is instrumental in enhancing the company's brand presence, amplifying content and solution awareness, and stimulating demand. As a member of S&P Senior Leadership Team, Francesco contributes to defining and implementing the gen AI strategy across the organisation. Francesco's career is adorned with milestones that have pivoted major brands to the forefront of their industries. Noteworthy achievements include the launch of Vodafone's MyVodafone and the deployment of a pioneering real-time dynamic pricing algorithm on Acer's e-commerce platform. His tenure at JLL was marked by a remarkable revenue surge—from doubling it to over $16 billion within seven years—to which he contributed with a strategic overhaul in sales, marketing, and digital product spheres, emphasizing change management and people development. Beyond the professional world, Francesco resides in West London, where he indulges in his passions for the culinary arts, aviation, and hiking, enriching his personal and professional life with diverse perspectives and experiences.
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02 December 2025 11:30 - 12:00
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
With 78% of CEOs banking on CMOs to drive growth (McKinsey), the pressure is on to turn full-funnel marketing into a clear, defensible budget allocation for both brand and margin. This panel will explore how senior marketing leaders are unifying brand-building and demand-generation strategies to drive measurable business outcomes today while building the foundations for long-term growth. Expect a deep dive into advanced brand-to-demand orchestration, from organisational alignment and tech integration to leveraging data, partnerships, and GenAI for scalable, future-ready marketing strategies. Key takeaways: - How to unify brand and demand strategies into one orchestrated growth model - Proven ways to connect brand equity directly to revenue impact - How to harness data and GenAI to scale personalisation and efficiency - Strategies for future-proofing your marketing to stay agile in shifting markets