02 December 2025 10:15 - 10:45
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
With 78% of CEOs banking on CMOs to drive growth (McKinsey), the pressure is on to turn full-funnel marketing into a clear, defensible budget allocation for both brand and margin.
This panel will explore how senior marketing leaders are unifying brand-building and demand generation strategies to drive measurable business outcomes today while building the foundations for long-term growth. Expect a deep dive into advanced brand-to-demand orchestration, from building maturity in brand-to-demand experiences and organisational alignment to tech integration, data-driven measurement frameworks, and leveraging partnerships and GenAI for scalable, future-ready marketing strategies.
Key takeaways:
- How to unify brand and demand strategies into one orchestrated growth model
- Proven ways to connect brand equity directly to revenue impact
- How to harness data and GenAI to scale personalisation and efficiency
- Strategies for future-proofing your marketing to stay agile in shifting markets