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Francesco
Federico
Global CMO
S&P Global
Francesco is a visionary intrapreneur with over 15 years of experience in steering product development and commercialization across a spectrum of industries. His role as a transformational leader has catalyzed business acceleration for Fortune 200 brands across the globe. Francesco's early work in AI laid the foundation for his innovative career. As the Global Chief Marketing Officer at S&P Global Ratings, he is instrumental in enhancing the company's brand presence, amplifying content and solution awareness, and stimulating demand. As a member of S&P Senior Leadership Team, Francesco contributes to defining and implementing the gen AI strategy across the organisation. Francesco's career is adorned with milestones that have pivoted major brands to the forefront of their industries. Noteworthy achievements include the launch of Vodafone's MyVodafone and the deployment of a pioneering real-time dynamic pricing algorithm on Acer's e-commerce platform. His tenure at JLL was marked by a remarkable revenue surge—from doubling it to over $16 billion within seven years—to which he contributed with a strategic overhaul in sales, marketing, and digital product spheres, emphasizing change management and people development. Beyond the professional world, Francesco resides in West London, where he indulges in his passions for the culinary arts, aviation, and hiking, enriching his personal and professional life with diverse perspectives and experiences.
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04 December 2024 11:45 - 12:30
Panel | Maximizing CMO impact with AI: Ethical data, creative content, and scalable solutions
In an era where artificial intelligence is transforming the marketing landscape, understanding its effective implementation is crucial for marketing leaders. Join our expert panelists as they discuss practical strategies for leveraging AI to enhance content creation and scale marketing efforts. Key takeaways: - Understanding the importance of ethical data sourcing and its foundational role in successful AI implementation. - Gain insights into collaborative AI strategies that enhance cross-functional marketing initiatives. - Learn how AI can facilitate agile marketing practices and quicker response times to market changes. - Insights into experience orchestration for optimizing the delivery of personalized content at scale.