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Gael
De Talhouet
VP, Brand Building
Essity
Gael de Talhouet is Vice President Brand Building at Essity, a global leading Hygiene & Health Company. Essity net sales in 2024 exceeded 13 BN$, across 150 countries, with leading Consumer Goods, B2B and Health & Medical brands such as Tena, Tork, Saba, Nosotras, Bodyform, Lotus, Zewa, Plenty, Tempo. His expertise is Marketing, Digital Transformation, AI, Technology, Data & Insights, Sales and e-commerce. He is also leading a global workstream on Artificial Intelligence for Marketing & Data. He is passionate about driving transformation, using the best of people and technology to create organic Growth. Gael has held leadership positions in big global companies including L´Oréal, Heineken, Henkel, Essity. He also has entrepreneurial experience in tech & e-commerce start-ups. He has worked in different cultures in developed and emerging countries, and lived in Paris, Rio de Janeiro, Amsterdam, Dusseldorf, Munich and Geneva.
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02 December 2025 14:45 - 15:15
No pain, no gain: Creating growth with brands, AI and people
Growth isn’t given, it’s earned. While the market screams for more - more data, more channels, more AI - internal resources are dwindling, leaving teams stretched to the breaking point. Join Gael as he explores how to turn tough choices into powerful opportunities, using brand, AI, and people to create real, measurable organic growth. You’ll hear how to structure your team and plans to lead confidently, make high-stakes decisions, and win even when “less” dominates. Key takeaways: - How to embrace tough trade-offs to unlock growth potential - Frameworks for integrating brand, AI, and team strategies effectively - Ways to structure your team and plan for growth