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Giles
Tongue
Vice President of Marketing
Bango
Giles Tongue is VP of Marketing at Bango, where he leads global marketing for the company's Digital Vending Machine® platform and helped define the "Super Bundling" category. A specialist in category creation, product marketing, demand generation, and go-to-market strategy, Giles has built and scaled marketing functions across enterprise SaaS, consumer technology, AI, and high-growth startups. Prior to Bango, Giles was CEO and Co-Founder of Chatable.ai, a Mark Cuban-backed AI venture focused on speech enhancement technology, and previously helped scale tech21 from £2 million to £100 million in revenue as the company's first marketing hire. He also co-founded NURVV, a smart wearable technology company that raised £5 million and brought innovative running technology to market. Known for combining storytelling, category design, and AI-native marketing practices, Giles regularly speaks on subscription businesses, bundling, AI, product marketing, demand generation, and growth strategy. He writes the Ideas Before Impact newsletter and is a frequent contributor to industry events and discussions on the future of technology, subscriptions, and marketing innovation.
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01 December 2026 15:45 - 16:30
Panel | Demand in the age of AI search: Discovery, content and measurement upended
Buyers are increasingly researching through AI assistants rather than search engines, and that shift is upending how brands get discovered and how content earns attention. This panel unpacks what actually changes when the buyer's first stop is an AI assistant instead of Google. Panellists also tackle the harder question underneath it: with organic traffic falling in many categories, where does pipeline come from now, and how do you measure demand that no longer shows up in traditional analytics? Key takeaways: - What changes in discoverability when buyers ask an AI assistant instead of searching - Why organic traffic is falling, and where pipeline is coming from instead - How to measure demand that you can no longer see in the analytics