In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics include: - How to re-imagine the funnel in an omnichannel strategies era with Alberto Gerin, modefinance - Demonstrating marketing ROI: Linking initiatives directly to revenue with Haya Barlas, JustGiving - Making high-stakes marketing decisions with incomplete data - Aligning marketing KPIs with revenue targets in real time - Integrating sales and marketing teams for measurable impact