In this panel, industry experts Neil, Nikki and James will explore the ongoing tug of war between brand building and demand generation that every CMO faces. Delve into real-world insights and strategies on how to strike the right balance, ensuring your marketing efforts drive both long-term brand value and immediate growth. Key takeaways: - Understand the distinct roles and impacts of brand marketing vs. demand generation. - Discover practical frameworks for aligning brand and demand objectives without compromising either. - Learn from case studies where companies have successfully navigated the brand-demand dilemma. - Gain insights into measuring success for brand and demand initiatives in a cohesive strategy. - Explore how CMOs can advocate for balanced investment in brand and demand with stakeholders.