With a rich background in growth strategy across FMCG, electronics, financial services and hospitality, Joost guides Le Pain Quotidien’s global expansion strategy and brand innovation. Joost is passionate about balancing authenticity, quality and scale: under his leadership Le Pain Quotidien developed Alain.AI, a pioneering AI platform transforming the chain’s 10.000+ legacy recipes into a consistent, searchable, scalable digital backbone for 214 restaurants in 19 countries. Known for storytelling rooted in purpose, which he described in a recent post as “breathing a little breath/bread into the vision Alain had 35 years ago” - Joost brings to the table a unique blend of visionary thinking grounded in tangible business and operational impact. As a speaker, he offers rare insight into how hospitality, brand heritage, AI and global growth converge, making him well-suited to discuss the future of food & beverage, brand scalability, and purpose-driven growth.