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Kai
Britt Boschmann
Chief Marketing & Communications Officer
International SOS
Kai Britt Boschmann, MBA, MA, serves as the Chief Marketing & Communications Officer (CMO) at International SOS, where she is a key member of the Group Leadership Committee. With extensive experience in both B2B and consumer industries, Kai is a strategic expert in marketing, reputation management, crisis management, thought leadership, and media relations. She holds The Financial Times Non-Executive Director Diploma, underscoring her wide-ranging board expertise. Renowned for her crisis-proof, hands-on approach, Kai thrives in fast-paced environments and is committed to continuous learning and growth. Her dynamic leadership and innovative strategies make her a sought-after speaker and influential figure in the field.
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04 December 2024 09:15 - 09:45
ROI unlocked: Strategies for effective lead generation and funnel optimization
Join Kai as she delves into strategies for driving revenue growth through effective lead generation and comprehensive funnel optimization. This session will provide a detailed exploration of how to integrate PR, thought leadership, and events into your marketing funnel to enhance growth marketing efforts and prove ROI. Key takeaways: - Learn how to measure and optimize every stage of the marketing funnel to maximize revenue. - Discover ways to incorporate PR, thought leadership, and events into lead generation strategies. - Understand the importance of tracking key performance indicators and their impact on proving ROI. - Gain insights on aligning marketing efforts with business goals to secure budget and stakeholder buy-in. - Explore innovative tools and techniques to enhance your growth marketing strategies effectively.