In today’s world, where brands increasingly lean on automation and algorithms, the challenge is no longer about being seen but remembered. As brands risk becoming commodities, cultural relevance is the key to breaking through. Join Nico Sarti, Global VP of Creative Strategy at Condé Nast, as he uncovers how the company leverages iconic cultural events like the Met Gala and Cannes to create brand moments that don’t just capture attention but shape it. This keynote will explore how Condé Nast builds emotional connections and lasting loyalty through powerful storytelling, partnerships, and creativity. If you're a CMO looking to thrive in the attention economy, this is your playbook for success beyond the algorithm.