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Nikki
Stenson
CMO
Credentially
Nikki Stenson is an accomplished marketing leader and CMO with over 25 years of experience driving demand generation, growth, and customer retention strategies for global organizations like Oracle and McAfee. With a deep understanding of market trends and customer behavior, Nikki’s expertise lies in developing innovative, data-driven marketing plans that align with sales to drive pipeline growth. Her leadership is marked by a focus on empowerment, innovation, and cross-functional collaboration, making her a valuable asset to any organization. A passionate advocate for autism and mental health awareness, Nikki is also dedicated to mentoring others, fostering strong relationships, and empowering teams to achieve success.
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02 December 2025 09:45 - 10:15
Panel | Brand and demand: The ultimate tug of war in CMO strategy
In this panel, industry experts Neil, Nikki and James will explore the ongoing tug of war between brand building and demand generation that every CMO faces. Delve into real-world insights and strategies on how to strike the right balance, ensuring your marketing efforts drive both long-term brand value and immediate growth. Key takeaways: - Understand the distinct roles and impacts of brand marketing vs. demand generation. - Discover practical frameworks for aligning brand and demand objectives without compromising either. - Learn from case studies where companies have successfully navigated the brand-demand dilemma. - Gain insights into measuring success for brand and demand initiatives in a cohesive strategy. - Explore how CMOs can advocate for balanced investment in brand and demand with stakeholders.