A recent Gartner report reveals a stark reality: only 34% of organisational changes succeed, proving that standing still isn’t a safe bet, it’s a fast track to falling behind. This session will explore how CMOs can embrace change with intention, aligning their teams, strategies, and resources to drive measurable impact. You’ll hear from marketing leaders who have successfully navigated transformation by adapting their functions to the business, leveraging resources strategically, and driving change rather than reacting to it. Key takeaways: - How to adapt your marketing function to meet your business needs, not an “ideal state” model - Ways to assess your team’s skills and tech capabilities to maximise outcomes on a limited budget - Strategies to lead and drive transformation instead of being driven by external change - Practical steps to make change stick and deliver tangible, measurable results

In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics include: - How to re-imagine the funnel in an omnichannel strategies era with Alberto Gerin, modefinance - Evolving to ecosystem-led growth and value creation with Dr Leeya Hendricks, Hark Consultants - Ensuring discoverability of our products and content on LLMs while protecting our IP with Virginia (Gins) Ford-Young, S&P Global Ratings - The commercial upside of customer-obsessed organisations with Toni Allen Institution of Engineering and Technology (IET) - The role of CMOs in driving diversity, equity, and representation across industries with Rosie Guest, Apex Group Ltd