The fastest-growing companies are rethinking how marketing contributes to revenue, building integrated go-to-market strategies and scalable demand engines rather than treating marketing as a separate lead-generation function. This panel brings together senior marketing leaders to debate what that actually looks like in practice, including how far autonomous GTM systems can and should run before human judgement needs to step back in. Expect a candid discussion on aligning marketing, sales, product and customer success around shared revenue outcomes, and on what a genuinely scalable demand generation and pipeline creation model looks like, automation and all. Key takeaways: - How the fastest-growing companies are structuring integrated go-to-market strategies - Where autonomous GTM systems genuinely help, and where they still need a human in the loop - What it takes to align marketing, sales, product and customer success around shared revenue outcomes