Name: Toni Allen | Chief Marketing Officer Summit | London
Start: 2025-12-02T00:00:00.000Z
End: 2025-12-02T00:00:00.000Z
Location: Intercontinental - The O2

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Toni

Allen

Chief Engagement & Growth Officer

Institution of Engineering and Technology (IET)

Toni Allen has over 25 years of experience driving integrated sales, marketing, and commercial strategies across global sectors including technology, professional services, education, FMCG, healthcare, and cybersecurity. As Chief Engagement & Growth Officer at the Institution of Engineering & Technology (IET), she leads transformative initiatives that connect and grow the global engineering and technology community. Toni is a passionate advocate for the power of technology in marketing, championing data-driven engagement, digital transformation, and innovative customer experiences. Her strategic leadership spans B2B and B2C audiences across industry, academia, government, and society ensuring that the IET’s mission to inspire, inform, and influence is delivered with measurable impact. A Fellow of the Chartered Institute of Marketing (FCIM), Toni is recognised for her contributions to international development, equality and diversity, and the advancement of women in STEM. Her work continues to shape the future of marketing in the tech sector, making her a standout voice at the intersection of innovation, inclusion, and growth including being nominated at one of the top 300 global voices making an impact in SAAS.

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02 December 2025 09:15 - 09:45

The modern CMO: Driving strategy, revenue, and growth in volatile times

The pressure on CMOs has never been higher. Every decision can make or break growth in today’s unpredictable market. Drawing on 25 years of marketing experience across industries and her recent large-scale transformation, Toni will explore how CMOs can drive impact beyond marketing, shaping strategy, revenue, and teams across global markets. She will share how she revolutionised her marketing organisation, embedded AI and MarTech, balanced personalisation with privacy, and turned marketing activity into measurable business results. Key takeways: - Shifting from short-term activity to long-term campaigns that deliver measurable ROI. - Leveraging digital, MarTech, and sales enablement to drive business-wide impact. - Upskilling and reskilling teams to thrive with AI, privacy, and personalization. - Expanding influence beyond marketing by understanding business context and leading global teams.