Toni Allen has over 25 years of experience driving integrated sales, marketing, and commercial strategies across global sectors including technology, professional services, education, FMCG, healthcare, and cybersecurity. As Chief Engagement & Growth Officer at the Institution of Engineering & Technology (IET), she leads transformative initiatives that connect and grow the global engineering and technology community. Toni is a passionate advocate for the power of technology in marketing, championing data-driven engagement, digital transformation, and innovative customer experiences. Her strategic leadership spans B2B and B2C audiences across industry, academia, government, and society ensuring that the IET’s mission to inspire, inform, and influence is delivered with measurable impact. A Fellow of the Chartered Institute of Marketing (FCIM), Toni is recognised for her contributions to international development, equality and diversity, and the advancement of women in STEM. Her work continues to shape the future of marketing in the tech sector, making her a standout voice at the intersection of innovation, inclusion, and growth including being nominated at one of the top 300 global voices making an impact in SAAS.