Vincent Pauwels is the co-founder and Creative Director of November Five, where he has spent over 15 years shaping digital experiences for brands like Spotify, Le Pain Quotidien, and Coca-Cola. As an Experience Strategist and Memory Maker, he pushes beyond utility to create emotionally resonant moments that people remember. This philosophy led him to develop MX™ (Memorable Experiences), a paradigm blending creativity and behavioral science to design interactions that inspire loyalty and lasting brand connection. Outside of work, Vincent performs as DJ and producer VNNR. Another way he crafts shared emotional moments that stay with people long after the experience ends.