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Virginia (Gins)
Ford-Young
CMO
S&P Global Ratings
Virginia (Gins) is CMO at S&P Global Ratings, one of the world’s leading credit rating agencies. Gins started her career in end-to-end marketing at a commodities start-up, transitioning to a focus on product marketing following the company's acquisition by S&P Global in 2010. Throughout her career, Gins has launched an array of products across multiple sectors, including commodities, credit risk, sustainability, decentralized finance, and cybersecurity. In January 2025, Gins was elevated to her current position, where she now leads a team of over 40 marketers worldwide. Over the past eight years, Gins has been at the forefront of the team’s transformation, shifting from a traditional events producer and content distributor to a revenue-generating growth engine. A dedicated mentor, coach, and manager, Gins is particularly intrigued by the psychology of high-performing athletes. In her rare moments of downtime, she enjoys immersing herself in audiobooks and podcasts by thought leaders such as Tim Grover and Robin Sharma.
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02 December 2025 09:00 - 09:15
Chairperson opening remarks
Welcome to Chief Marketing Officer Summit London. We begin with an introduction to the day and a short icebreaker session to understand your goals, challenges and motivations for joining us today.
02 December 2025 11:15 - 12:00
Roundtable discussions | Inside the CMO role: Confidence, adaptability, foresight
In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics include: - How to re-imagine the funnel in an omnichannel strategies era with Alberto Gerin, modefinance - Evolving to ecosystem-led growth and value creation with Dr Leeya Hendricks, Hark Consultants - Ensuring discoverability of our products and content on LLMs while protecting our IP with Virginia (Gins) Ford-Young, S&P Global Ratings - The commercial upside of customer-obsessed organisations with Toni Allen Institution of Engineering and Technology (IET) - The role of CMOs in driving diversity, equity, and representation across industries with Rosie Guest, Apex Group Ltd
02 December 2025 16:45 - 17:00
Chairperson closing remarks
A chance to reflect on the day's learnings before the event wraps up.
02 December 2025 15:45 - 16:15
Fireside chat | A CMO's superpower: How multimodal AI turns brands into world builders
Marketing is entering a new production era where AI is not just a tool but a strategic partner across the entire workflow. CMOs who adopt AI now will reduce costs, accelerate time-to-market, and unlock new creative formats and personalised brand experiences at a global scale. In this session, Amit Jain, CEO of Luma AI, explains how AI is already reshaping creative operations and what CMOs must do now to lead this shift rather than respond to it. Key takeaways: - AI is not replacing creativity. It is removing creative constraints. - The shift from linear campaign workflows to rapid iterative “Production 2.0” models. - AI tools for video, storyboarding, testing, and personalisation are already in-market and being used by leading brands. - The promise of AI is true personalisation. Creative content can adapt to individual preferences, locations, behaviours, and event moments in time. - World Models are the next generation of AI. What does this mean for CMOs?