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Virginia (Gins)
Ford-Young
Chief Marketing Officer
S&P Global Ratings
Virginia (Gins) is CMO at S&P Global Ratings, one of the world’s leading credit rating agencies. Gins started her career in end-to-end marketing at a commodities start-up, transitioning to a focus on product marketing following the company's acquisition by S&P Global in 2010. Throughout her career, Gins has launched an array of products across multiple sectors, including commodities, credit risk, sustainability, decentralized finance, and cybersecurity. In January 2025, Gins was elevated to her current position, where she now leads a team of over 40 marketers worldwide. Over the past eight years, Gins has been at the forefront of the team’s transformation, shifting from a traditional events producer and content distributor to a revenue-generating growth engine. A dedicated mentor, coach, and manager, Gins is particularly intrigued by the psychology of high-performing athletes. In her rare moments of downtime, she enjoys immersing herself in audiobooks and podcasts by thought leaders such as Tim Grover and Robin Sharma.
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01 December 2026 16:30 - 17:00
What keeps CMOs up at night? A collaborative working session to identify the biggest challenges, opportunities, and priorities shaping the future of marketing.
Every CMO carries a slightly different version of the same worry: is the budget actually working, does the team have the right skills for what's coming, and is the board asking questions marketing can't yet answer with a straight face. This session isn't a panel telling you the answers. It's a working session built to surface them together. We'll bring CMOs and senior marketing leaders into the same room to name, out loud, the challenges quietly shaping their day to day, from proving ROI in a noisier attribution landscape, to keeping pace with AI shifting both the tools and the expectations, to building teams that can move faster than the org chart allows. From there, the group works collectively to sort signal from noise: which of these are genuine emerging priorities, which are distractions dressed up as urgent, and where the real opportunities are hiding underneath the anxiety. You'll leave with something sharper than a checklist, a clearer, peer tested view of what's actually worth your attention over the next year, and the start of a network of people wrestling with the same questions.