29 October 2025 09:15 - 09:45
MarTech under the Microscope: Audit, Align and Optimize
With budgets shrinking and expectations growing, every tool in your martech stack needs to earn its keep. This session will uncover practical steps to audit your stack, define clear ownership, and approach consolidation without fear. Learn how to prioritize investments, streamline processes, and create a roadmap that aligns technology with business goals while keeping leadership confident in your strategy.