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October 29, 2025
The Westin Copley Place
10 Huntington Avenue
Boston

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Check out what’s in store - explore all sessions in both Marketing Operations and Revenue Operations summit tracks plus the timings of all networking and refreshment breaks to plan your day.

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What's on
Marketing Operations | Main stage
Exhibition and networking
Revenue Operations | Main stage
October 29
October 29
October 29
08:00
Exhibition and networking
Networking breakfast & registration
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09:00
Marketing Operations | Main stage
Chairperson opening remarks
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09:15
Marketing Operations | Main stage
Spring cleaning your stack: A guide to martech optimization
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
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09:15
Revenue Operations | Main stage
Orchestrating growth: The role of RevOps in navigating acquisitions
Christina Simpson, Director of Sales Operations, Healthedge
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09:45
Marketing Operations | Main stage
Mastering data integrity for optimized campaigns
Julia Moujani, Senior Manager, Marketing Ad Operations, The New York Times
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09:45
Revenue Operations | Main stage
From siloed to streamlined: The future of RevOps
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10:15
Marketing Operations | Main stage
From cost center to catalyst: Proving the strategic impact of MarOps
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10:15
Revenue Operations | Main stage
Rebuilding the GTM engine: Our 6-month journey using AI to drive smarter growth
Colin Rhea, Vice President of Revenue Operations, Aptean
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10:45
Exhibition and networking
Coffee break
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11:00
Revenue Operations | Main stage
Why and how to implement a segmentation strategy
Paul Ross, VP Global Revenue Operations, Infoblox
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11:15
Marketing Operations | Main stage
To build or buy? Practical considerations MarOps AI integration
Courtney Oliver, Senior Director of Marketing Operations, Yext
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11:30
Revenue Operations | Main stage
Turning data into dollars: Unlocking RevOps insights for revenue growth
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11:45
Marketing Operations | Main stage
Interactive roundtable discussions - Choose your topic & collaborate
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12:30
Exhibition and networking
Lunch break
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13:00
Revenue Operations | Main stage
Roundtable: The AI advantage: Revolutionizing revenue operations
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13:30
Marketing Operations | Main stage
The AI-powered MarOps team: Enhancing efficiency and impact
Sam Melnick, VP of Product Marketing, Postscript
Cynthia Gumbert, CMO, Litera
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13:45
Revenue Operations | Main stage
Scaling success: Best practices for implementing RevOps technology
Mark Dusch, Director of Revenue Operations, Odessa
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14:00
Marketing Operations | Main stage
Fireside chat - Effective procurement and evaluation strategies to ensure sustained ROI
Bethany Prettyman, Senior Director of Marketing Operations, Huntress
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14:15
Revenue Operations | Main stage
Mastering revenue forecasting: Predict with confidence and drive growth
Zahra Bukhari, Vice President of Sales Operations, Sentient Jet
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14:30
Marketing Operations | Main stage
Logic & magic: The paradox of being a MarOps professional.
Fahad Osman, Global Head of Marketing Strategy and Operations, Coursera
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15:00
Exhibition and networking
Coffee break
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15:00
Revenue Operations | Main stage
Closing the loop: How RevOps drives customer success and revenue retention
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15:30
Marketing Operations | Main stage
Panel - From leads to lifetime value: How to partner MarOps and RevOps to unify the customer journey
Lauren Proctor, Former Director of Digital Strategy & Operations, NielsenIq
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15:30
Revenue Operations | Main stage
Beyond the back office: Elevating RevOps as a strategic growth partner
Aidan Nevin, VP GTM Operations and Business Intelligence, Fidelity Investments
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16:00
Revenue Operations | Main stage
Panel: Mastering cross-functional collaboration to accelerate revenue growth
Justin Rachwalski, Former Director of Strategy & Operations Retail Sector, Google
Lisa Johnson, Sr. Director Revenue Operations, Partner Sales, Infoblox
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16:15
Marketing Operations | Main stage
MarOps as the ABM engine: Powering account-based success
Joanna DeGroot Nichols, Senior Email Marketing Manager, SiriusXM
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17:00
Exhibition and networking
Happy hour hosted by CMO Alliance
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Get your ticket

for the summit

We’re gathering the sharpest minds in marketing operations to share their proven strategies and real-world experiences so you can:

- Streamline workflows and boost efficiency by leveraging cutting-edge MarTech automation and AI tools.

- Master data-driven decision-making for optimized campaigns and predictable results.

- Connect with industry leaders and peers to unlock new solutions and future-proof your marketing ops strategy.

Boston

October 29, 2025

Save $200

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