Selecting new MarTech is a critical investment, yet many organizations struggle to move beyond vendor pitches to truly assess long-term value. This fireside chat will provide an honest, in-depth look at effective procurement and evaluation strategies to ensure sustained ROI. Join our experts as they share candid insights on establishing clear criteria, conducting thorough due diligence, navigating complex vendor relationships, and avoiding common pitfalls. Attendees will gain practical frameworks for making informed, strategic MarTech decisions that genuinely drive business impact and deliver lasting returns. Key learnings: - Establish robust evaluation frameworks that go beyond features to assess true business fit and long-term potential. - Conduct thorough due diligence on vendors and their solutions to mitigate risks and ensure compatibility. - Align MarTech investments with strategic objectives to ensure sustained return on investment and measurable impact.