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Cynthia
Gumbert
CMO
Litera
Cynthia is an industry-recognized marketing and business executive dedicated to delighting customers and driving a quantitative approach to marketing results. She has a track record of exceeding growth goals for marketing and sales at both fast growing and Fortune 500 organizations. Cynthia is known for delivering the highest in industry ROI on marketing investment, driving best practices around prospect-to-sales conversion management, having a global point of view, and as an industry leader in use of marketing technology. She has led product, vertical, content, and partner marketing, as well as public and analyst relations. She also has a passion for marketing at best in class technology companies that demonstrate strong, real value while attracting a loyal and satisfied customer base.
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29 October 2025 13:30 - 14:00
The AI-powered MarOps team: Enhancing efficiency and impact
Tired of basic AI talk? The truth is, AI isn't just about efficiency anymore ā€“ it's about transforming your marketing operations into a powerhouse of strategic insights and competitive advantage. This session dives deep into how leading MarOps teams are leveraging cutting-edge AI not as a replacement, but as an intelligent co-pilot, unlocking unprecedented capabilities in predictive analytics, hyper-personalization, and agile workflow automation. Discover how to move past the fundamentals and truly empower your team to drive smarter decisions, innovate at speed, and deliver a quantifiable impact that elevates marketing's entire contribution to the business. Key learnings: - Uncover advanced AI applications that revolutionize MarOps beyond mere automation. - Master strategies for integrating AI to generate predictive insights and strategic recommendations. - Develop a clear roadmap to empower your team with AI, fostering innovation and a competitive edge.