Name: Danielle Balestra | Marketing Operations Summit | Boston
Start: 2025-10-29T04:00:00.000Z
End: 2025-10-29T04:00:00.000Z
Location: The Westin Copley Place

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Danielle

Balestra

Director of Marketing Technology and Operations

Goodwin

Danielle Balestra is an award-winning marketing executive with two decades of experience leading digital transformation and optimizing marketing technology in complex, regulated environments. She most recently served as Director of Marketing Technology and Operations at Goodwin, where she built and led a 17-person team, overhauled the firm's CRM infrastructure, and drove measurable gains in digital engagement and efficiency. Danielle has held leadership roles at CIT Bank, Memorial Sloan Kettering, and CFO Publishing, consistently aligning marketing strategy with scalable technology to drive business growth. Recognized as a Marketo Fearless 50 and Gartner Innovation Finalist, she is passionate about translating business goals into powerful, tech-enabled marketing operations. Learn more at daniellembalestra.com.

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29 October 2025 11:15 - 11:45

Wrangling Chaos: Leading Marketing Ops and Tech teams in a World That Won’t Sit Still

A significant gap exists between leadership's perception of marketing technology capabilities and the actual tasks required to execute the marketing strategy. A lack of common language and knowledge widens this gap. During this session, attendees will hear from Danielle Balestra, who has managed Marketing Operations and Technology teams in multiple industries. Attendees will walk away having a better understanding of these challenegs and how to tackle them.