A constant debate in Marketing Operations is how to measure a Marketing team's success. Influence and Origination often get pitted against one another as the top KPI. There is a way for these two metrics to team up and show the entire story around Marketing's contributions to the company, from start ups to enterprise organizations. Attendees will learn how to review these metrics in tandem, make recommendations to help the Sales organization and make recommendations on how to invest Marketing's budget and the team's time.