ABM demands precision, coordination, and the right technological backbone. This session will reveal how Marketing Operations serves as the indispensable engine driving successful ABM initiatives. We'll explore practical approaches to segmenting accounts, orchestrating personalized campaigns at scale, integrating crucial data across platforms, and accurately measuring account engagement and influence. Attendees will gain actionable insights into building the operational frameworks and leveraging the MarTech stack necessary to transform ABM potential into tangible revenue growth and demonstrate clear account-based success. Key learnings: - Design operational frameworks to support scalable and personalized ABM campaign execution. - Integrate data and MarTech effectively to enable precise account targeting, engagement tracking, and measurement. - Quantify the impact of ABM efforts by establishing clear metrics and reporting structures that demonstrate ROI.