The quality of your data directly impacts the effectiveness of your campaigns and the accuracy of your insights. This session will dive into the essential strategies for establishing and maintaining robust data integrity within your marketing operations. We'll explore common data pitfalls, best practices for data governance, and how to implement processes that ensure your data is clean, accurate, and reliable. Attendees will leave equipped to build a foundation of trustworthy data, leading to more targeted campaigns, precise analytics, and ultimately, a stronger return on their marketing investments. Key learnings: - Implement data governance best practices to ensure accuracy and consistency across all marketing platforms. - Identify and rectify common data quality issues like duplicates, incompleteness, and inaccuracies. - Leverage clean data to optimize campaign targeting, personalization, and performance measurement.