Speakers
Agenda ā–¼
Why attendPartnersVenue
Locations ā–¼

View agenda

Register

Request to partner

Register

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Justin
Miller
Senior Director, Marketing & Operations
Wentworth Institute of Technology
Justin Miller is a marketing executive with over 15 years of experience leading growth, demand generation, digital strategy, and marketing operations across a wide range of B2B and B2C industries. Currently the Senior Director of Marketing and Operations at Wentworth Institute of Technology, Justin previously built and led marketing teams at high-growth Boston-based companies like edX, Startup Institute, and Workbar
Button
29 October 2025 10:15 - 10:45
Fireside chat - Inheriting a marketing operations function: From auditing your MAP to making your mark
Stepping into an established marketing operations role can be daunting. You're handed a complex system, a history of processes, and a mandate to drive resultsā€”all without a clear map of what's been done before. This fireside chat is for anyone taking the reins of a new MarOps function. We'll explore the critical first steps, from performing a comprehensive technical and process audit of your marketing automation platform (MAP) to building trust with your new team and stakeholders. We'll share a strategic framework for assessing the function you've inherited and developing a plan to move from "custodian" to "architect," ensuring you make your mark and elevate MarOps from a back-office function to a strategic growth engine. Key learnings: - The power of auditing - Getting internal buy-in - Being proactive rather than reactive