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Lauren
Proctor
Former Director of Digital Strategy & Operations
NielsenIq
Lauren Proctor is a New York City based marketing innovation strategist and product manager with a Journalism background. In the last few years Lauren has helped found companies, launched web-based platforms that earned millions in annual revenue, executed content marketing initiatives that created double-digit traffic growth, and managed marketing budgets to attract millions in revenue. Lauren's approach to marketing takes into account brand strategy, consumer behavior, transmedia storytelling, behavioral psychology, and digital culture. She's fascinated with the process of creating scaleable processes that help companies connect with customers and succeed from a business perspective. Lauren studied Digital Marketing Innovation Strategy in New York University's Gallatin MA program and received BA's in English and Journalism after studying at both the University of Oxford and the University of Massachusetts at Amherst.
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29 October 2025 15:30 - 16:15
Panel - From leads to lifetime value: How to partner MarOps and RevOps to unify the customer journey
The journey from a curious lead to a loyal, high lifetime value customer is rarely linear, and fragmented operations can create frustrating silos. This panel will explore how Marketing Operations (MarOps) and Revenue Operations (RevOps) can strategically partner to create a seamless, unified customer journey that drives predictable revenue and enhances customer experience. Our experts will discuss actionable strategies for aligning processes, data, and technology across the entire funnel ā€“ from initial awareness through sales conversion and customer retention. You'll gain insights into breaking down traditional departmental barriers to foster true collaboration, optimize handoffs, and ensure every customer interaction contributes to long-term success. Key learnings: - Align MarOps and RevOps processes to eliminate handoff friction and streamline the end-to-end customer journey. - Integrate data and technology stacks to create a unified view of the customer and enable consistent experiences. - Foster cross-functional collaboration to drive shared accountability and optimize the entire revenue funnel, from lead generation to customer retention.