Lauren Proctor is a New York City based marketing innovation strategist and product manager with a Journalism background. In the last few years Lauren has helped found companies, launched web-based platforms that earned millions in annual revenue, executed content marketing initiatives that created double-digit traffic growth, and managed marketing budgets to attract millions in revenue. Lauren's approach to marketing takes into account brand strategy, consumer behavior, transmedia storytelling, behavioral psychology, and digital culture. She's fascinated with the process of creating scaleable processes that help companies connect with customers and succeed from a business perspective. Lauren studied Digital Marketing Innovation Strategy in New York University's Gallatin MA program and received BA's in English and Journalism after studying at both the University of Oxford and the University of Massachusetts at Amherst.