The journey from a curious lead to a loyal, high lifetime value customer is rarely linear, and fragmented operations can create frustrating silos. This panel will explore how Marketing Operations (MarOps) and Revenue Operations (RevOps) can strategically partner to create a seamless, unified customer journey that drives predictable revenue and enhances customer experience. Our experts will discuss actionable strategies for aligning processes, data, and technology across the entire funnel – from initial awareness through sales conversion and customer retention. You'll gain insights into breaking down traditional departmental barriers to foster true collaboration, optimize handoffs, and ensure every customer interaction contributes to long-term success. Key learnings: - Align MarOps and RevOps processes to eliminate handoff friction and streamline the end-to-end customer journey. - Integrate data and technology stacks to create a unified view of the customer and enable consistent experiences. - Foster cross-functional collaboration to drive shared accountability and optimize the entire revenue funnel, from lead generation to customer retention.

In today’s complex GTM environments, Revenue Operations leaders must go beyond dashboards and deal desks, they must act as unifiers across Sales, Product, Marketing, Finance, and beyond. This panel brings together seasoned operators who have led large-scale cross-functional initiatives to share how they’ve navigated competing priorities, built shared accountability, and aligned diverse teams toward unified growth goals. Panelists will explore real-world examples including how to: - Structure teams and workflows to foster collaboration - Establish operating rhythms and KPIs across departments - Translate strategic vision into execution across Sales and Product - Influence stakeholders without direct authority - Avoid common pitfalls like misaligned incentives and communication breakdowns With lessons pulled from scaling organizations at Google and other tech firms, this session will equip attendees with the frameworks, mindset, and language needed to break down silos and become trusted cross-functional leaders.