Loralee Bronte is Vice President of Marketing and Operations at Next Day Access, a franchisor of home accessibility and mobility solutions with over 150 locations across the United States and Canada, and part of the Best Life Brands portfolio. She leads marketing, operations, and franchisee enablement for the brand and serves as Integrator on the executive leadership team. Loralee joined Next Day Access in 2019 as SEO and SEM Manager, when the system had about 15 locations. Today, her work spans brand and local marketing, paid media, the systems franchisees use to run their businesses, and the training that helps new owners get up to speed. Before Next Day Access, she worked agency side in digital marketing, web development, and creative direction. In every role, she's focused on aligning technology, process, and people so customers get a consistent experience and franchisees can grow. When she isn’t building systems, Loralee is usually out hiking or backpacking, or reading a good book.